It feels great to walk through the streets of London, seeing the Gay Pride colours everywhere. Pride sponsors like Barclays Bank — the principal sponsor of Gay Pride in London this year — has splurged on a massive advertising campaign that dominates the Underground and London’s iconic red busses. The Barclays campaign is expected to reach 2.5 million people and generate 8 million views. The bank has been dialling up its ties to the LGBT community since 2012, when it became the first UK bank to feature a same-sex couple in one of its adverts. Barclays says this year’s week-long festival will be its largest investment in London Pride to date.
I certainly feel the love. Do you?
Pride in London events already started on 22 June and culminates on Saturday 28 June with what promises to be a show-stopping parade through the West End, with Eurovision winner Conchita Wurst headlining on Trafalgar Square. (There’s just no stopping this super-fabulous bearded drag queen!)
Just in case you’ve not already joined the festivities, you still have time to get in on all the action. There are lots of activities and events in the run up to the big day and by following Pride London on Twitter, and Facebook you can stay in the loop with up to the minute updates of what’s happening where and when.
Alternatively more than 30,000 free copies of the London Pride Guide will be distributed at Pride on Saturday 28th June and at the Pride Picnic on Sunday 29th June. But if you can’t wait until Saturday or Sunday, you can also download your Pride Guide for free, here:
As for the parade itself, almost two hundred groups (totalling more than 20,000 people from the LGBT community) are involved in this year’s Pride in London Parade this Saturday! Parade participants include community organisations, campaigners, charities, universities and student unions, health agencies, companies and many special interest groups…
And of course, HotSaltBeef will also be in the crowd. Watch out for us wearing our trademark T-Shirts and introduce yourself… We’d love to meet you.
To ensure that you find the perfect spot among the thousands of people who will line the streets to watch the parade, here’s a brief breakdown of Pride Parade route (also see map image below):
• The Parade leaves Baker Street at 13:00…
• then travels east along Oxford Street to Oxford Circus
• goes down Regent Street to Piccadilly Circus
• and down Lower Regent Street
• along Pall Mall and Cockspur Street
• through Trafalgar Square
• and into Whitehall, where the Parade ends and disperses.
We hope to see and meet you on Saturday… a day that promises to be a memorable and joyful celebration of the power and importance of diversity.