Turn The Colour Up With Levi’s & Happy Socks


With the New York Gay Pride 2014 just around the corner, there’s little time left to plan your perfect outfit for the celebrations… Will it be that old go-to chest-hugging vest and a pair of booty-lifting denim jeans?… or perhaps something a tad more extravagant, like a Barbara Streisand ‘The Way We Were‘ wig, glittering fake eyelashes and a tinsel feather duster the size of Lady Liberty?

Whether Gay Pride gets you pumping and grinding in the streets of Manhattan or makes you hide among your potted rainbow-coloured pansies on the fire escape (not all of us are party people… and that’s okay too), one thing is certain: This year, Gay Pride celebrations around the world are raising the rooftop higher than ever. So, like it or not, there will be a lot of pink, red, orange, yellow, green, indigo and violet around at least until the end of August.

So really, it’s a case of ‘If you can’t beat them, join them’… which is something one of America’s most iconic clothing companies, Levi Strauss & Co, realised a long time ago. In 1982 (when it was very unfashionable), the company was one of the first big brands supporting the fight against AIDS, when the leaders and employees of Levi Strauss & Co raised awareness about the HIV/AIDS virus by handing out education material at their corporate headquarters, in San Francisco.

Levi's 2014 Pride Baseball Cap

Levi’s 2014 Pride Baseball Cap

Ten years later, in 1992, Levi’s was the first company to offer benefits to same-sex couples. It was also the only California business to file an amicus brief with the California Supreme Court to back same-sex marriage in 2007, and it joined the “friend of the court” briefs for both the DOMA and Proposition 8 cases…

This year, to mark over three decades of ongoing support for the LGBT community, Levi Strauss & Co created a limited edition capsule collection to help us gear up for Pride. The Levi’s Pride 2014 collection includes a new T-Shirt (for man and woman), and a unisex tank top featuring a retro Levi’s logo in the rainbow colours, with a “Pride 2014” stamp on the back.

A baseball cap (for the rugged and freshly fallen out of bed look… Soooo NYC at the moment) is also available, with the iconic Levi’s batwing logo revamped in the rainbow colours.

“Equality is not something we just wear; it’s woven into the fabrics of our principles,” Levi’s officials said in an email statement when they announced that all proceeds from the sales of the line will benefit local LGBT organisations.

The Levi’s Pride 2014 collection will be available throughout the month of June at select stores in New York City, Los Angeles, San Francisco, Chicago, and Washington, D.C. T-Shirt, $25; Tank top, $18; Hat, $18.

For more information on how to find your local Levi’s store, go to Levi.com… Hint: Stocks are moving fast, so get yours before you grab your breakfast bagel tomorrow morning… HotSaltBeef&Mustard got ours at Levi’s® Store 45 W 34th St New York, NY 10016.

Levi's Pride 2014 T-Shirts

Levi’s Pride 2014 T-Shirts

Now, my Bubby always said: ‘If you wanna mess up an outfit, wear the wrong shoes.’ While Happy Socks aren’t exactly a pair of Christian Louboutin’s, if you’re going to get the Levi’s Pride T-Shirt, you can just as well get a pair of Pride Happy Socks.

The Happy Socks 2013 campaign with David LaChapelle has already turned FAB up to RIDICULOUSLY FUN and now this Swedish monobrand is about to make us even gayer with their latest rainbow pattern, created specially for Pride month. You can get your multicolour Wide Stripe Pride Socks for $12 a pair at HappySocks.com.

I always say that adding a little bit of rainbow to your wardrobe is the first step to letting your true colours shine. You can complete this year’s Pride look with some bright sneakers and tight Speedos, and off you go! (Okay, that might be a bit too much for some of us, but if you’re going to hide among the pansies there’s no harm in wearing the right camouflage…)

Pride 2014 Happy Socks

Pride 2014 Happy Socks


About Author

Contributing Editor - Little Red Shoes is a LGBT blog, exploring the complexities, joys and challenges of navigating life in a world where not everyone enjoys equal rights, yet. Little Red Shoes aim to inspire, entertain and create a conversation about the 'stuff' LGBT people have reason to celebrate and the things that are not always easy to talk about.

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